Neuromarketing & More

I’ve noticed that Neuromarketing as a word still frightens a lot of people. To avoid this I prefer to talk about “unconscious behavior” and “consumers saying one thing but doing another” since it’s easier to relate to.Let’s be honest. All marketing departments and agencies are talking about it – Don’t trust what consumers say.Traditional research […]

Telia is a brand that dare to try new methods and this has paid off. Last year Telia strengthened its brand most compared to Sweden’s tone brands and this rewarded them as Star Brand of The Year. According to YouGov and Indikat the general impression of Telia doubled during the year and their brand reputation has turned from negative […]

What better way to learn about Neuromarketing than to speak with a pioneer within the field? Thomas Zoëgas Ramsøy is considered one of the leading experts on Neuromarketing and consumer neuroscience. He is also an innovator by heart. With Master level training in economics and neuropsychology, he also holds a PhD in neurobiology and neuroimaging from […]

Here are the most-viewed and most-shared Neuromarketing posts from Neurosciencemarketing in 2014. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of […]

Many times before I’ve written about our habits and how we act and behave. I’ve written about how our unconscious is controlling our everyday life. And there’s a reason why I keep coming back to this.. It’s by repeating things we learn. Today I’ll write about patterns. Patterns help our brains make sense of our […]

The interest of how to use neuromarketing methods for web has increased in recent years alongside the explosion of online content that we see today. In the same period of time there has also been a shift in how we access the internet compared to a couple of years ago. Smartphones and tablets are becoming […]

By quoting a famous ad man it’s easy to show Straylight’s belief regarding consumer behavior. “The trouble with market research is that consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say”. – David Ogilvy For you familiar with our articles, this isn’t anything new but […]

We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]

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Once you finish your written PowerPoint slides to present your product, your idea, your fantastic campaign result or something like that, you’re only halfway done. You have one other great thing to consider before you have your great presentation. When you’re standing in front of an audience, a lack of confidence can compel you to […]