Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

6 Scientific Principles of Persuasion

Winning people over requires learning the universal factors that go into how they make decisions To influence and persuade people are the core of marketing activity. How does it really work? Are we throwing things out into the universe and hoping that someone, somewhere will find our content influential and persuasive? Straylight likes new, and easily understood, […]

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Colors can say more than a thousand words

Many of the previous articles here on Top box have highlighted the importance of colors in images and colors of brands. This article is no exception. The choice of color is no coincidence and choosing the right color for your graphic profile and your brand is of great importance. Both color and shapes influence our […]

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Do nonconscious processes make consumer choice an illusion?

Steve Genco • May 16, 2014 •  You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles […]

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Neuromarketing: Not As Difficult As You Might Think

By now, you should be familiar with the word Neuromarketing. Best described as marketing to our non-conscious, or subconscious, even if it might sound like a really big, bad and perhaps dangerous word. It’s actually quite simple. Some brands like to use humor. That’s Neuromarketing. Others like to use visualization. That’s Neuromarketing too. Imagine this. […]

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A Super-Simple Way to Make Your Prices Seem Lower

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers. In a study titled Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions, researchers in the U.K. […]

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Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, […]

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Violence may kill your campaign

Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]

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Save Time, Persuade With Rhyme

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!”. This phrase, or a variation of it, was used by Simpson’s […]

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The A hole effect

The brain works in mysterious ways and not always the way we want. New brain science shows that money make us less human. You may not want to be to rich. Most of us are dreaming of and working for having more money, allowing us to achieve some of our goals in life. But it […]

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Summer Reading Tips

The summer vacation is closing in and if you haven’t already took time off, you might do that in the near future. Looking forward to be disconnected from work, e-mails and finally read those books you have stored on the shelves at home. Not the show-off books you might have to be a perceived in […]

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