Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

Marketing Needs a Major Brand Reality Check

Brands do not play as big a role in people’s lives as marketing managers assume. Nigel Rahimpour, former Planner Director at Saatchi & Saatchi wrote a column on psfk.com about that the marketing world needs a bigger brand reality. According to him brands don’t play as big role in the mind of the consumers as many […]

Läs mer

Telia – Star Brand of 2014!

Telia is a brand that dare to try new methods and this has paid off. Last year Telia strengthened its brand most compared to Sweden’s tone brands and this rewarded them as Star Brand of The Year. According to YouGov and Indikat the general impression of Telia doubled during the year and their brand reputation has turned from negative […]

Läs mer

A Neuromarketing Pioneer

What better way to learn about Neuromarketing than to speak with a pioneer within the field? Thomas Zoëgas Ramsøy is considered one of the leading experts on Neuromarketing and consumer neuroscience. He is also an innovator by heart. With Master level training in economics and neuropsychology, he also holds a PhD in neurobiology and neuroimaging from […]

Läs mer

Best of Neuromarketing 2014

Here are the most-viewed and most-shared Neuromarketing posts from Neurosciencemarketing in 2014. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of […]

Läs mer

Don’t Believe Everything You See!

Many times before I’ve written about our habits and how we act and behave. I’ve written about how our unconscious is controlling our everyday life. And there’s a reason why I keep coming back to this.. It’s by repeating things we learn. Today I’ll write about patterns. Patterns help our brains make sense of our […]

Läs mer

And the Nobel Prize in medicine goes to…

As winter is approaching it gets both darker and colder in Sweden.  Luckily for us the Nobel Prize festivities are about to begin which will brighten things up. This year the Nobel Prize in medicine goes to three scientists that have brought insights regarding neuroscience. As it turns out, their findings are highly related to […]

Läs mer

Subliminal Messages In Logos part 2

As seen earlier on Top Box there are a lot of logos with hidden messages in them. The more we looked the more we found which means we are now able to share 8 more interesting logos with you. Can you see the hidden messages? 1. THE AIA NEW YORK CHAPTER   The AIA New York […]

Läs mer

Make your web fly and business thrive using Virtual eye tracking

The interest of how to use neuromarketing methods for web has increased in recent years alongside the explosion of online content that we see today. In the same period of time there has also been a shift in how we access the internet compared to a couple of years ago. Smartphones and tablets are becoming […]

Läs mer

Consumers Don’t Mean To Lie. They Just Do It.

By quoting a famous ad man it’s easy to show Straylight’s belief regarding consumer behavior. “The trouble with market research is that consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say”. – David Ogilvy For you familiar with our articles, this isn’t anything new but […]

Läs mer

Does your product have the looks to end up in a shopping cart?

We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]

Läs mer