This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
I’ve noticed that Neuromarketing as a word still frightens a lot of people. To avoid this I prefer to talk about “unconscious behavior” and “consumers saying one thing but doing another” since it’s easier to relate to.Let’s be honest. All marketing departments and agencies are talking about it – Don’t trust what consumers say.Traditional research […]
Brands do not play as big a role in people’s lives as marketing managers assume. Nigel Rahimpour, former Planner Director at Saatchi & Saatchi wrote a column on psfk.com about that the marketing world needs a bigger brand reality. According to him brands don’t play as big role in the mind of the consumers as many […]
Brains are astonishing operating system that science is finally beginning to understand. It is solely responsible for how an individual behaves and what kind of decisions she or he will make. Thus understanding how the brain works should be the top priority for every marketer. Why? Let’s take a metaphor: You have a car and […]