Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.

 

How Do Color Affect Purchases?

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers? This infographic from KissMetrics suggests that the myth of the rational economic consumer should be questioned. The next time you reach for a black or orange item, you might […]

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