This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Nate Decker, Ph.D. Behavioral Scientist and Partner at Straylight’s partner Sentient Decision Science is regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. Decker wanted to provide some details on how to interpret […]
Imagine if behavioral science was as easy as asking people explicit questions about their behavior–we wouldn’t need the disciplines of psychology, sociology, neuroscience, behavioral economics and cultural anthropology. If asking people why they do what they do isn’t good enough to reveal true insight within the behavioral sciences, why would we expect it to be […]