NORDIC MARKET RESEARCH
Insight generation in Sweden, Finland, Norway and Denmark
OUR METHODS
QUANTITATIVE INSIGHTS
We offer valid panels for sampling, design short and smart questionnaires and deliver reports with insights. We are experts in creating questionnaires that work and have long experience in Brand tracking, Product tests, Advertising tests, Media tests and Design tests. International companies use us for coordinating research all over the Nordic countries. Big brands like Kesko, Fazer, Unilever, Löfbergs, Bosch Siemens, Assemblin and Eltel are examples of clients.Combine these methods with Quantitative for even better insights
QUALITATIVE INSIGHTS
Straylight offers focus groups and personal interviews that can help you identify customer needs, choose messages, create ideas and evaluate your work. We are experts in finding participators.
We have great qualitative set ups for innovations, TV-ads, designs and brand development.
Our research process includes project definition, sampling, questionnaire, interviews, analysis and report.
We coordinate research projects with interviews in all Nordic markets and do all translations needed.
IMPLICIT INSIGHTS
IAT solves the can't say and won't say problem of traditional research and is an established method used by the international top brands. By supplementing your toolbox with an Implicit Association Test (IAT), you can easily increase the quality of your research, gain insights you have not thought of and at the same time achieve more secure results. The IAT test is easy to carry out and is used to test designs, advertisements, concepts or offers.EYE TRACKING INSIGHTS
Eyetracking offers a unique opportunity to objectively measure consumers' attention and spontaneous reactions. You don't have to ask customers to remember their reactions or try to describe how they really thought. Eyetracking follows the movements of the eye and gives you insights on what will be noticed. This is vital information as what the customer does not see can't influence opinions or behaviour. Studies show that attention correlates strongly with memory, likeability and behavior. What catches and holds our attention we remember more easily, like better and are more likely to act on. In this way, eye tracking acts as a very valuable keyhole into consumers' unconsciousness.
QUANTITATIVE INSIGHTS
We offer valid panels for sampling, design short and smart questionnaires and deliver reports with insights. We are experts in creating questionnaires that work and have long experience in Brand tracking, Product tests, Advertising tests, Media tests and Design tests. International companies use us for coordinating research all over the Nordic countries. Big brands like Kesko, Fazer, Unilever, Löfbergs, Bosch Siemens, Assemblin and Eltel are examples of clients.Combine these methods with Quantitative for even better insights
QUALITATIVE INSIGHTS
Straylight offers focus groups and personal interviews that can help you identify customer needs, choose messages, create ideas and evaluate your work. We are experts in finding participators.
We have great qualitative set ups for innovations, TV-ads, designs and brand development.
Our research process includes project definition, sampling, questionnaire, interviews, analysis and report.
We coordinate research projects with interviews in all Nordic markets and do all translations needed.
Use Straylight qualitative research for
IMPLICIT INSIGHTS
IAT solves the can't say and won't say problem of traditional research and is an established method used by the international top brands. By supplementing your toolbox with an Implicit Association Test (IAT), you can easily increase the quality of your research, gain insights you have not thought of and at the same time achieve more secure results. The IAT test is easy to carry out and is used to test designs, advertisements, concepts or offers.Use Straylight Implicit Association Test for
EYE TRACKING INSIGHTS
Eyetracking offers a unique opportunity to objectively measure consumers' attention and spontaneous reactions. You don't have to ask customers to remember their reactions or try to describe how they really thought. Eyetracking follows the movements of the eye and gives you insights on what will be noticed. This is vital information as what the customer does not see can't influence opinions or behaviour. Studies show that attention correlates strongly with memory, likeability and behavior. What catches and holds our attention we remember more easily, like better and are more likely to act on. In this way, eye tracking acts as a very valuable keyhole into consumers' unconsciousness.Eyetracking is good for
OUR TESTS
Advertising
Is your advertising budget used efficiently?
Advertising is an investment and we recommend that you test your
campaigns before, during and after the media period.
The research is about creating knowledge of awareness, branding, message,
emotional response and efficiency of the media.
Choose between a Basic, Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
Produktdetaljer
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
Offering
Is your offering optimised?
We can help you understand every step in the product & services
process. Ask us about how to test ideas, concepts, pricing, packaging,
service, satisfaction etc.
Choose between a Basic, Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
Produktdetaljer
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
Design
Is your design attractive?
We can help you understand if your design creates attraction,
what works and what should be developed further. Ask us about how to test
new designs before investments in development and check up old designs that
may need to be changed.
Choose between a Basic, Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerBrand
Is your brand competitive?
We can help you understand the driving forces behind
your brand and what to do to explore them. Ask us about brand tracking,
brand audits and adhoc brand research
that explains the road forward.
Choose between a Basic, a Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerCustomer Experience
What is your customer experience?
We will help you analyse the interaction between your organisation and
your customers over the duration of time. You can use our research to create stronger
memorable experiences that may involve sensory, emotional, rational
and physical aspects of your customer relationship.
Choose between a Basic, a Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
PRO
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerIdeas
Will your idea work for your customers?
We will help you analyse if your idea has the power you feel and hope it has.
You can use our research to verify, improve or reject your hypothesis.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerPrice
Is your price optimal?
We will help you analyse how market shares and profit is affected by
different price levels and offer combinations by advanced con joint research.
You can use our research to maximise your price level and ROI.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerSegmentation
Who is your customer?
We will help you analyse who is your customer, how to segment the market
and we will help you reveal new customer groups with high potential.
You can use our research to maximise your price level and ROI.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerAdvertising
Offering
Design
Brand
Is your advertising budget used efficiently?
Advertising is an investment and we recommend that you test your
campaigns before, during and after the media period.
The research is about creating knowledge of awareness, branding, message,
emotional response and efficiency of the media.
Choose between a Basic, Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
Produktdetaljer
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
Is your offering optimised?
We can help you understand every step in the product & services
process. Ask us about how to test ideas, concepts, pricing, packaging,
service, satisfaction etc.
Choose between a Basic, Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
Produktdetaljer
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
Is your design attractive?
We can help you understand if your design creates attraction,
what works and what should be developed further. Ask us about how to test
new designs before investments in development and check up old designs that
may need to be changed.
Choose between a Basic, Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Eyetracking is one of the fastest growing survey methods. We ask don’t ask questions but observe and record eye movements to draw conclusions about what the customer sees and thinks about.
As a marketer, you want to influence behaviors and attitudes. With eye tracking, you can predict customer reactions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerIs your brand competitive?
We can help you understand the driving forces behind
your brand and what to do to explore them. Ask us about brand tracking,
brand audits and adhoc brand research
that explains the road forward.
Choose between a Basic, a Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerCustomer Experience
Ideas
Price
Segmentation
What is your customer experience?
We will help you analyse the interaction between your organisation and
your customers over the duration of time. You can use our research to create stronger
memorable experiences that may involve sensory, emotional, rational
and physical aspects of your customer relationship.
Choose between a Basic, a Pro or an Expert method.
BASIC
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
PRO
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerWill your idea work for your customers?
We will help you analyse if your idea has the power you feel and hope it has.
You can use our research to verify, improve or reject your hypothesis.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerIs your price optimal?
We will help you analyse how market shares and profit is affected by
different price levels and offer combinations by advanced con joint research.
You can use our research to maximise your price level and ROI.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerWho is your customer?
We will help you analyse who is your customer, how to segment the market
and we will help you reveal new customer groups with high potential.
You can use our research to maximise your price level and ROI.
Choose between a Basic, a Pro or an Expert method.
BASIC
Our qualified moderators are used to talking with customers and will get good answers and deep insights delivered to you both fast and smooth.
We can arrange a series of personal interviews or focus groups within a few weeks and give you answers to almost all types of questions.
Produktdetaljer
PRO
Use the opportunity to ask people all around the world just about anything. We will help you elaborate questions and questionnaires, coordinate sampling and create insights.
“There is nothing like quantified results that show knowledge, preferences and opinions”.
Produktdetaljer
EXPERT
IMPLICIT ASSOCIATION TEST
Med Implicit Association Test (IAT) når du det undermedvetna och intuitiva beslutsfattandet.
Många forskare anser att det undermedvetna står för 80% av besluten och därför är helt avgörande för hur ditt budskap eller erbjudande kommer att tas emot.
Med Sentient Prime mäter vi hur det undermedvetna styr beslut och åsikter genom att ställa indirekta frågor och visa bilder. Det gör att man kan se hur det intuitiva beslutsfattandet påverkar besluten.
Det kan låta kryptiskt men är enkelt om man kan metoden som används för att testa design, annonser, koncept eller eller erbjudanden.
ProduktdetaljerTHE STRAYLIGHT TEAM
Magnus Ernestam
Jan Nylund
Pär Wiklundh
Rickard Lundberg
Ann Selin
Clas Lilliecreutz
PARTNERS
CLIENTS
