Did Bob Dylan write about neurobranding?

Magnus Ernestam 2018-05-31

No he didn’t, but I like some lines from the Bob Dylans Nobel lecture 2017 that could be used when talking about neurobranding. If you use his lines and replace the word “song” with “brand”, you get a really good story about brand building and what to aim for.

”If a brand (song) moves you, that’s all that’s important. I don’t have to know what a brand (song) means. I’ve written all kinds of things into my brands (songs). And I’m not going to worry about it – what it all means”.

”……I don’t know what it means, either. But it feels (sounds) good. And you want your brands (songs) to feel (sound) good.”

These days of digital marketing it may be good to recall that branding always will involve a creative process.

When the creatives reflect our emotions and is build on our sub conscious decision making, the brand will grow and sales will take off accordingly.

Thank you Bob!

Magnus Ernestam, Straylight 2018

About the author

Magnus Ernestam is co-founder to the Neuromarketing and Insight agency Straylight, where he works as a strategist. He has an MBA degree and a many years of experience from the combination brands, business and advertising since he has been working as a Brand & Business Director at companies such as Axfood and TeliaSonera.

Populära inlägg

Tags

Advertising Attention Behavior Change Behavior Psychology Behavioral Economics Body Language Brand Content Brand Loyalty Brand Strategy Cialdini Cognitive Psychology Conceptual Consumption Consumer Neuroscience Consumer Psychology Consumption Content Strategy Decision making process Design Disney EEG Epic Split Exakti eye tracking Facial Coding Game of Thrones Google Habits Implicit Association Test Influence Innerscope Magnus Ernestam Marketing Psychology Markus Kivikangas Morphing NeuroFocus Neuromarketing News Nielsen Nobel Prize Package design Patterns Perception Perceptual defense Persuation Priming Print Print Ads Psycholo Psychology Research Roger Dooley Seminar Sentient Shopper Insights Shopping Social advertising Social Media SST Steve Genco Subliminal Perception Tech Telia Top Box Magazine TVC web design