We offer Nordic quantitative research

We will help you ask the right questions.

Our consumer panels are of high quality and the surveys are conducted in local languages.

Measure opinions and find out how many have a certain opinion or behaviour. Use key metrics such as Knowledge, Knowledge, Preference, NPS, NKI, Association, Image.

The size and quality of our customer panels allows us to offer both broad and specialised target groups. The turn around time for a project is about 7 days.

Tell us on our chat what you need and we provide free tips and advice. If you wish, you will receive a research proposal within an hour.



Quantitative research is great for testing


Combine these methods with Quantitative for even better insights


QUALITATIVE INSIGHTS Straylight offers focus groups and personal interviews that can help you identify customer needs, choose messages, create ideas and evaluate your work. We are experts in finding participators. We have great qualitative set ups for innovations, TV-ads, designs and brand development. Our research process includes project definition, sampling, questionnaire, interviews, analysis and report. […]

Eye tracking

EYE TRACKING INSIGHTS Eyetracking offers a unique opportunity to objectively measure consumers’ attention and spontaneous reactions. You don’t have to ask customers to remember their reactions or try to describe how they really thought. Eyetracking follows the movements of the eye and gives you insights on what will be noticed. This is vital information as what […]


Smart and smooth research

Online surveys offer en established method to ask many customers what they think about ads, brands and designs. You gain good insights through numbers and distributions in different target groups.

  • It is fast and cost effective
  • Use photos and films
  • Reach your target audience even if it is tight
  • Works well globally


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Online surveys are the perfect method to measure progress and see how different KPIs develop over time.





Choose a high quality on-line panel where the participants reflect your market (normally distributed).

Type of questions

Open answers (free text) or fixed response options give different results.

Survey length

Many companies are asking questions. Your questionnaire should not be longer than 5 minutes.


Ask enough people in each target audience that you are interested in.


Be careful how you formulate questions. You get answers that you ask.


Method partners

Norstat is a leading panel supplier and our main partner when conducting surveys in the Nordic countries.

Solvero is a specialist in conducting panel surveys with advanced surveys and programming. They help us with tests and tailor-made studies.

Dynata is our international partner with high quality panels all over the world.



Alternative methods Alternative research

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