Straylight quantitative research

We will help you ask the right questions.

Our consumer panels are of high quality and the surveys are conducted in local languages.

Measure opinions and find out how many have a certain opinion or behaviour. Use key metrics such as Knowledge, Knowledge, Preference, NPS, NKI, Association, Image.

The size and quality of our customer panels allows us to offer both broad and specialised target groups. The turn around time for a project is about 7 days.

Tell us on our chat what you need and we provide free tips and advice. If you wish, you will receive a research proposal within an hour.

We offer valid panels for sampling, design short and smart questionnaires and deliver reports with insights.

We are experts in creating questionnaires that work and have long experience in Brand tracking, Product tests, Advertising tests, Media tests and Design tests.

International companies use us for coordinating research all over the Nordic countries. Big brands like Kesko, Fazer, Unilever, Löfbergs, Bosch Siemens, Assemblin and Eltel are examples of clients.

Smart and smooth research

Online surveys offer en established method to ask many customers what they think about ads, brands and designs. You gain good insights through numbers and distributions in different target groups.

  • It is fast and cost effective
  • Use photos and films
  • Reach your target audience even if it is tight
  • Works well globally



Choose a high quality on-line panel where the participants reflect your market (normally distributed).

Type of questions

Open answers (free text) or fixed response options give different results.

Survey length

Many companies are asking questions. Your questionnaire should not be longer than 5 minutes.


Ask enough people in each target audience that you are interested in.


Be careful how you formulate questions. How you ask will determine how respondents answer.