This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
The interest of how to use neuromarketing methods for web has increased in recent years alongside the explosion of online content that we see today. In the same period of time there has also been a shift in how we access the internet compared to a couple of years ago. Smartphones and tablets are becoming […]
We are all familiar with the process of going grocery shopping. You go to the store, look for a special category of products and then make a decision. Sounds simple, doesn’t it? Think again! The decision making process is very complicated and has been studied for quite some time now. Research has shown that the […]
Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]