Neuromarketing & More

This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.


Think RECOGNITON for your brand!

RECOGNITION OR RECALL Branding is about creating memories of a product or service. What we previous have experienced and learned have impact on how we behave and take decisions. There are different types of memories but the marketing industry is focused mainly on recall. Almost all brand trackers are built on recall memories only, even […]

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What Neuromarketing Really Means

A friend of mine from Örebro asked me a bit grumpy why Neuromarketing really is that important. Really? Örebro is a Swedish city well known for their little whiny dialect and since I’m from the same city, this is how you talk. Therefore I could see through the question and knew what really actually meant: This is the best I’ve heard […]

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