This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, […]
Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]
“By being a customer at [the electricity company] you contribute to a better world every day, without any extra expenses. You can choose by yourself how our profit will be distributed to several different charity organizations” If you log in to a specific electricity company’s web page, you will see this text. The message is […]
Color is one of the most powerful tools to express emotions. Studies of involuntary physical reactions, such as eye movements, brain activity and heart rate have shown that when we see colors they trigger a very rapid and strong reaction. Colors communicates with us on an unconscious and non-verbal level. Words and pictures can be […]
Imagine yourself at a table together with a friend. Between you on the table, there is a cookie. You can see it. Big, round, with brown chocolate-crisps and crunchy nuts. Oh yes, you can see it clearly, right? But how, from a psychological standpoint, do you see the cookie? You and your friend can see […]
Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In Dan Ariely’s Online course “A Beginner’s Guide to Irrational Behavior”, you can learn about some of the many ways in which we behave in less than rational ways, and how we might overcome […]
Creativity works in mysterious ways, and often paradoxical. For some people creativity is a stable and basic trait in their personality. But it may also change based on context, ambience and special situations. Inspiration and ideas often arise, seemingly, out of nowhere and it’s not rare they fail to show up when we need them […]