The key to get posts read online is its headline. Nextiva has written a post with 20 words to use to get your content read.
The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read.

Here are 20 words to make sure that prospects and customers read what your company posts:

• Numbers:  3, 5, 7 or 10 are a clear winners. Even numbers are less popular. Every reader wants a simple step by step list to accomplish their task.

• Easier: They want your business to make it easier for them. They seek an easier way out or an easier way to solve their pain.

• Rock star: Most customers have a secret desire to be a famous rock star even if it is only in their immediate world. They will pay anyone to get there.

• Capture: The best word to help customers get what they desire. It denotes things that are not easy to accomplish.

• Killer: This is a powerful, yet controversial word. It can backfire if used in times of domestic violence.

• Secrets: Every customer wants to learn the secret formula that not everyone else knows so they can benefit from it.

• Perfection: Consumers are always striving for this ideal. They know they can’t really achieve it, but it does not stop them looking for help to get it.

• Quick: Customers have no time. They want something fast (see “Easy”). This can be learned from the popular fast and prepared food craze.

• Dangerous: Many customers lead fairly mundane lives and seek safety. They want to read about dangerous things they should avoid.

• Clever: Customers hope to gain an advantage by being cleverer than the next person. This is a quality that is almost universally admired.

• Next level: Every customer wants to go up, forward and to the next higher level. They will buy whatever can help them get there.

• Guarantee: This helps mitigate the risk a customer is taking in their purchase. If the results are “guaranteed”, they feel more comfortable to act.

• Boost: Customers want quick help to get higher. The “boost” is a popular and warm image from childhood.

• Latest: Many customers are addicted to the “shiny object syndrome” and always want the latest and greatest. Companies feed that desire.

• Mega: Americans always like things which are large. In fact, the bigger, the better. Many believe that a higher quantity means increased value.

• Absolutely: A better way of saying “the best”. It leaves no room for doubt.

• Ridiculous: Customers like to hear about the “crazy” so they can pass along these stories to friends and associates.

• VIP: Every customer wants to be part of something that not all people can join. It makes them feel special.

• Limited time: Customers will act if they believe there is scarcity.

• Worst: Unfortunately, people are more attracted to the negative, than the positive. This is the basis of the popularity of every reality TV show.