This is the Straylight blogg page with insights we would like to share with you. We are interested in the boarder line between marketing, behavioral economics and neuro science. Happy reading.
The interest of how to use neuromarketing methods for web has increased in recent years alongside the explosion of online content that we see today. In the same period of time there has also been a shift in how we access the internet compared to a couple of years ago. Smartphones and tablets are becoming […]
Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as […]
Exactly how appearance affects our daily life is something we might not be aware of – it happens mostly subconsciously and most of us cannot say how appearances of others affect our daily life decisions. The impact of faces is shown in our impressions of people as well as in our behavior towards them, such as […]
The unconscious mind, by definition, is not accessible to conscious introspection. Therefore people in the experiments described in previous blogs had not been aware of its influence nor of the experimental design they were participating in. So if the unconscious mind is not passing the information to the conscious level, how to master it consciously? […]
You have most certainly heard the famous, although a bit worn quote of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Although Mr. Wanamaker’s point may first appear to be true, let us dig a little deeper on the topic. Wikipedia defines advertising […]
One of the most well-known research examples is the experiment James Vicary conducted in 1957 at a movie theater. During the movie Vicary presented messages so briefly that people were not aware of them, urging viewers to purchase popcorn and Coca-Cola. As a result, he claimed, sales figures of those items increased significantly. Although five years […]